Course: Specialist Professional Diploma in Search Marketing - Online

Prerequisites

Course Content

 Course modules
•SEO Setup
•SEO Content
•SEO Workshop
•Paid Search
•Display Advertising
•Video Advertising
•Analytics Setup
•Applied Analytics
•Strategy & Planning

Specialist Professional Diploma in Search Marketing Exams
This course includes exams, however both the course and exams must be completed within 6 months.

What does the Specialist Professional Diploma in Search Marketing distance learning course cover?
•Work through 30 hours of industry recognised course content split across 10 easy-to-manage modules and become a search marketing professional.
•We start with an introduction to the key concepts of search engine marketing.
•Continue with a look at SEO setup and the concepts relating to Search Engine Optimisation.
•Move on to SEO content and look at the importance of distributing relevant content marketing messages to enhance search traffic and engagement.
•Complete a practical SEO strategy workshop to consolidate what was learnt in the SEO Setup and Content modules.
•Look at paid search, including Google AdWords, how to track conversions and how to link to your analytics account.
•Study display advertising campaigns from creation to optimisation and on to reporting.
•Gain a thorough understanding of video advertising including video hosting and mobile platforms.
•Learn how to set up analytics and study its full range of features and capabilities.
•Continue to more in-depth study of analytics and learn how to analyse and deliver detailed conversion reports.
•Finish with a module on strategy and planning: learn how to devise a search strategy using the PROPEL model and discover the key components of successful social strategy and ROI.
Key features
Delivery Method: Online
Exam: Included
Tutor Support Included
Course Access: 6 months
Accredited by the DMI
Incl. 12 Months DMI Membership