Specialist Professional Diploma in Digital Strategy & Planning - Online - East Coast College

Course: Specialist Professional Diploma in Digital Strategy & Planning - Online

Price (exc. VAT):


£ 1550

Course Type:


Classroom

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Prerequisites

Course Content

Units of study contributing to the Digital Strategy course:
•Introduction
•Traditional Communications
•Digital Communications
•Digital Channels
•Digital Display Advertising
•Social Customer Service
•Budgets
•Personnel
•Risk & Reputations
•Analytics
•Strategy Formulation
The Digital Strategy course covers:
•An introduction to digital strategy and planning, including a look at the evolution of traditional marketing.
•The use of traditional communications to develop messaging for products, services and brands.
•Digital communications and how to tailor your approach to your customers.
•SEO, PPC and other key digital channels.
•The different digital display advertising channels, including video and in-app ads.
•Integrating social networks into your digital marketing strategy.
•Budget-friendly digital marketing tools such as social media, as well as paid channels.
•The challenges you might face when integrating digital communications, and how to operate online safely and securely.
•Identifying key risks including identity theft, social engineering, fraud, malware, hacking and more.
•Gaining knowledge of analytics and the benefits of a formal analytics programme.
•Putting together a strategy for your organisation, using the skills and knowledge gained throughout the course.
Key features
 Delivery Method: Online
Exam: Included
Tutor Support Included
Course Access: 6 months
Accredited by the DMI
Incl. 12 Months DMI Membership
 


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